Top 10 Great Resources for Influencer Marketing Managers By Shane Barker

You need to constantly enrich your influencer marketing knowledge with useful resources that help you adapt and improve your skills. On that note, here are 10 great resources to help you expand your knowledge and expertise in influencer marketing

1. Influencer Marketing Hub

Influencer Marketing Hub, (IMH), is one of the best places to look for news, tips and other useful resources about working with influencers. IMH regularly provides readers with high quality and actionable blog posts, infographics and ebooks as well as unbiased reviews of influencer marketing tools. And you'll be able to find custom templates that will increase the efficiency of your influencer outreach campaigns.

2. Traackr

Traackr is the go-to place for influencer marketing ebooks that you can use to optimize your campaigns. You can find complete ebooks covering topics such as the challenges of influencer marketing for luxury brands, engaging influencers better and identifying influencers. You can also find case studies and infographics that you can use for your campaigns or for developing your own content.

3. IZEA

#ResourcesLibrary" style="background-color: rgb(255, 255, 255); border-style: initial; border-color: initial; border-image: initial; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit;">IZEA provides excellent resources for both content marketers and influencer marketing managers. Among their influencer marketing resources are detailed guides on social media influencer marketing for popular social media channels. You'll also find insightful whitepapers as well as guides on how to win over influencers and comply with FTC guidelines. 

4. Influence Pros

Influence Pros is a weekly podcast conducted by the Convince & Convert team and hosted by experts from TapInfluence. This podcast regularly covers topics that help you stay updated with the influencer marketing industry. You can find shows that cover case studies and success stories as well as guides that will help you adapt your marketing strategy.

5. Insightpool

Insightpool offers a collection of resources that can help beginners in influencer marketing as well as those who already have significant experience. You can gain access to ebooks that will guide you with the basics. And you can sign up for webinars or view recorded webinars on advanced influencer marketing topics.

6. The Scrunch

The Scrunch blog is a treasure trove of resources for marketers and influencer marketing managers. You get the latest updates and news related to social media channels that could make a difference for influencer marketing. You can read interviews with influential individuals in different niches. And you can access insightful case studies that can either help with your campaign or in developing your own resources.

7. Think Influencer

Think Influencer is one of the best places to go to if you want to master the basics of influencer marketing. You'll find guides on how to comply with the FTC regulations, how to run Instagram giveaway contests, how to run Instagram story takeovers, how to win influencer loyalty, etc

8. Mediakix

Mediakix is easily one of the best platforms to find detailed and actionable resources on influencer marketing. It features plenty of case studies on influencer marketing campaigns executed by top brands. And you'll get platform-specific marketing guides to help you gain a better understanding of how to execute your campaigns for different social media channels.

9. NeoReach

The NeoReach blog is a must-read for anyone who wishes to master the art of marketing with influencers. You'll get regular updates on some of the top influencers in different niches. Additionally, some of their blog posts also cover the topic of budgeting, which is crucial for every influencer marketing manager to learn.

10. TapInfluence

TapInfluence. Here you'll find hordes of case studies and influencer marketing kits that you can use to optimize your campaigns. You can also access webinars on advanced topics, such as delivering influencer marketing pitches. And you can get actionable guides on how to work with influencers on a budget, making it perfect for startups and small businesses.


  (0)   Comment