Everything Brands Should Know About The female millennial “micro influencer

From Ariana to Zendaya, we’re all familiar with the names of Instagram’s top millennial female influencers. But the social platform is also home to a huge number of of “micro influencers,” or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed—and emulated—by their dedicated fans

Infographic: Who Is the Millennial Female Micro Influencer? - From AdWeek

To help marketers better understand how to reach this valuable segment, Clique Media Group (whose brands include Who What Wear and Byrdie) partnered with Instagram analytics platform Dash Hudson to figure out exactly who the female millennial micro influencer is and how she compares to the average millennial woman.


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