Best lessons that the Fyre Festival disaster taught for Influencer Marketing Professionals

The Fyre team could have made a more significant impact if they worked with micro-influencers and relevant influencers without paying them exorbitant rates for promoting the event. They could have promoted their event through upcoming musicians and relevant micro-influencers who would've been able to influence their target audience effectively.

1. They should have delivered on their promises

The organizers worked with influential celebrities to successfully promote the festival through social media. While they managed to generate a lot of buzz at first, concert attendees revealed the reality behind the over-hyped event resulting the festival's cancellation after its first day.

So although Fyer Media succeeded in its initial promotion with influencers, they made a lot of mistakes that ultimately led to the event's failure.

The good news, however, is that other brands, organizations, and businesses can take this opportunity to learn from Fyer Media's mistakes. Other than the fact that they should have delivered on their promises, the organizers also provided us with valuable lessons on influencer marketing.

2. Lack of transparency

One of the biggest blunders committed by Fyre Media in their promotion of Fyre Festival was the apparent lack of transparency. Celebrities like Kendall Jenner and Gigi Hadid created social media posts promoting the festival but failed to disclose that they had been paid to promote it. This goes against the FTC guidelines and some report that any concert attendee could have a case against these promoters.

3. Spent All money on Celebrity influencers

Another big mistake was that Fyre Festival organizers spent all their money on influencers, according to a Vice News report. Kendall Jenner was reportedly paid $250,000 for a single Instagram post. And the other influencers were paid not less than $20,000 for promoting the festival on Instagram.

And even if all 8,000 tickets resulted from Kendall Jenner's post, it's a huge disappointment since at the time of her post she had 72.5 million followers. So it's apparent that she did not have sufficient influence on her audience especially regarding the event.

It seems like the promotion was all hype and no substance.Instead, the Fyre team could have made a more significant impact if they worked with micro-influencers and relevant influencers without paying them exorbitant rates for promoting the event. They could have promoted their event through upcoming musicians and relevant micro-influencers who would've been able to influence their target audience effectively.


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